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Snapchat Loses Over $800 Million After Rihanna Responds to Offensive Ad

We all know are favorite photo-sharing app, Snapchat, hasn’t been doing so good lately. But yesterday, the app made a really big mistake. Famous R&B/Pop singer, Rihanna, tore into app for allowing an offensive ad to appear on its platform.

The Barbadian singer took to Instagram saying, “Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess!” the singer wrote. “I’d love to call it ignorance but I know you ain’t that dumb. You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it.” and “Shame on you!” She added.

The ad in question was for the mobile game “Would You Rather?,” and it presented users with two options: “Slap Rihanna” or “Punch Chris Brown.” Brown pleaded guilty in 2009 to beating Rihanna during an argument while they were dating.

Snapchat’s stock (SNAP) went down nearly 4%. “We are investigating how that happened so that we can make sure it never happens again,” the company said. In February, Snapchat opened its advertising platform so third-parties can build software to buy ads, further automating the company’s advertising system.

In its guidelines, Snapchat says that “all ads are subject to our review and approval.” The official policy prohibits an array of content including anything that is “shocking, sensational or disrespectful.”

Snapchat responded by apologizing again: “This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again.”

 

 

 

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