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Apple Announces New ‘Red’ iPhone 8 and iPhone 8 Plus

For the second year in a row, Apple has released a Product RED color variant of its iPhone. Sadly, there is no RED iPhone X coming out for unknown reasons, but Apple is putting out a Product RED folio case so you can at least buy an accessory for the device that sends some of the purchase price to a good cause. A portion of proceeds for all Product RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies. Since partnering with (RED) in 2006, Apple has donated more than $160 million to the Global Fund, serving as the organization’s largest corporate donor.

The major difference between last year’s Product RED iPhone and this one is that Apple has wisely gone with a black bezel on the front. Crafted from specially tanned and finished European leather for a luxurious look and feel. “iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smart phone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”

The iPhone 8 and iPhone 8 Plus Product RED Special Edition will be available in 64GB and 256GB models starting at an Apple retail price of $699 (US) from apple.com, the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary). The special edition (PRODUCT)RED iPhone joins iPhone 8 finishes in space gray, silver and gold.

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