For years, a lot of disabled music fans had a lot of difficulty and faced a lot of barriers when it comes to booking concert tickets.
Now Ticketmaster is introducing a new system that allows gig-goers to book tickets online like anyone else. Whether it’s the requirement to call premium rate help lines, or having to provide evidence of their disabilities, the experience has put many fans off.
A wheelchair user who regularly attends concerts, called the move a “huge step forward”, BBC reporter Alex Taylor.
This scheme allows fans to submit details about their disability online. And once they are validated, the information is bound in their profile, so they can book tickets very easily without any extra efforts.
In participating venues, accessible seats will be clearly labelled on the seat map like any other ticket.The booking system was soft-launched in two venues, Glasgow’s SEC and Cardiff’s Motorpoint Arena, a fortnight ago.
“This is fantastic news for disabled music fans, and we hope other businesses will follow Ticketmaster’s lead too” said some of the music fans.
More than 3 million disabled people attended concert every year and disabled music fans make up 11% of the crowd in the concert. UK charity attitude recently found that 82% of deaf and disabled music lovers had faced difficulties buying the tickets and 83% of fans were discouraged to buy tickets.
This is a real progress for millions of disabled fans who are entitled to a variety of ways in which they can book their tickets.