Americans on average use 10 self-care products a day including shampoo, conditioner, cleanser, lotion, scrubs, and oils. Whatever your multi-step self-care routine involves, it’s important to know what you’re putting on your body. There are many harmful products that you may not even know are in the name-brand goods that people are trusting. Where can we invest our support and money while being able to trust that what we are getting is good for us? That is what Revival has set out to do.
Revival, on the corner of Madison and Waterbury, is the solution to this issue. Nicole Dzurko was highly motivated when it came to making safe products for a very important reason—her three daughters.
“I was actually kind of shocked at what we were applying to our bodies every day,” Dzurko said about when she started researching her regular products’ ingredients. This is what pushed her to start making her self-care line, which launched as Revival in 2015.
When you walk into Revival, you’re instantly impressed. It is clean and well-designed, making it hard to believe that this was once just a setup in Dzurko’s kitchen, extending throughout her entire house.
Dzurko worked super hard, starting with only $500. She brought her dream to life by designing her website, doing her own photography, developing her logo, and making her products by figuring out what products worked and which didn’t. After a lot of trial and error, she finally did it. She moved into her warehouse and established her shop, which we now know and love, in Lakewood.
“Her products are all vegan, fragrance-free which fragrance is very harmful, they are all cruelty-free and all minimal ingredient,” Revive employee Gabby Ripley states when asked why she would rather shop at Revival compared to other name brands. Dzurko makes her own skin, lip, and hair care products, but on top of that, she supports other businesses through her store. Her employees love the products and consider themselves regular customers.
“I love being able to teach people about clean beauty and the importance of what we put on our body,” said Fallon Todd, a Revive employee and Dzurko’s daughter, when asked why she loves working at the store.
Little do people know that something as simple as washing your face or applying lotion can be harmful. By shopping at local stores like Revival, you are receiving products carefully crafted by business owners like Dzurko. Not only are you helping your body by giving it clean products, but you are also supporting your community. For every $100 spent at one of your local stores, $67 of it stays in your city. So by shopping at local shops in Lakewood, you are supporting your city rather than putting your money into places like Amazon, where it can go anywhere.
Dzurko says, “Shopping locally you develop relationships within your community, impact your community, and give back to local charities.” Currently, Revival is supporting the beauty drive fundraiser for Laura’s Home Women’s Crisis Center.
Revival has boxes of tampons, deodorant, soaps, toothbrushes, diapers and many more care products brought in by customers for the fundraiser. In return, customers receive 15% off their next purchase at Revival. You still can too! Make sure to stop in the store before Thanksgiving to donate and receive your 15%.
“You don’t get that from big box stores,” Dzurko says, emphasizing the importance of supporting local charities, which seems to be the recurring lesson of shopping not only at Revival but locally. You can support a business that someone started from scratch, and you can support your community.
So this week or next, gather up some unopened personal care products and walk down Madison to Revival to donate and try out some products like the “Awakening Dream Set,” one of Dzurko’s favorites.
