United Airline Incident

United Airline Incident

Semra Dervisevic

An American airline named United Airline overbooked a flight from Chicago to Louisville on Sunday evening. As a result, the airliner wanted four passengers to volunteer to give up their seats for people who needed to work the next day. No one had volunteered so the airline decided for themselves who to pick. Their victims included an Asian doctor and his wife. The doctor had patients he had to see Monday morning in Louisville so he refused to volunteer.

After being forcefully and violently removed by the police the doctor runs back onto the plane 10 minutes later with a bloody face and says “I need to go home.”

This event has been captured on a cellular device and posted on most social medias. The clip of the incident has been re-tweeted on Twitter 16,000 times and counting. Another passenger captured it and shared it on Facebook where it has been viewed over 400,000 times. These videos have gained some backlash for United Airlines’ brand. Then when the Oscar Munoz, CEO of United Airline wrote an apology letter stating “This is an upsetting event to all of us here at United  I apologize for having to re-accommodate these customers…” By saying this, the company received even more hate for using the phrase “having to re-accommodate these customers”, claiming that United’s meaning of                 re-accommodation must be dragging the passengers body away, and giving them a bloody nose.

This is not United’s first appearance under fire. Only a couple of weeks ago, the brand took a beating when they did not allow tow teenager girls to wear leggings on board.

What does this mean for the airline? Will they try to sweep it under the rug, and forget it happened or try to make a reparation?